Everything you need to Transform Your Look

Care

the John Frieda® Hair Care experts are constantly inventing products to transform your hair.

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Style

Our Experts Show you Step-by-Step how to Transform Your Style

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Expertise

Our Renowned Celebrity Stylists Continually Fuel the Innocation of Our Products

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Heritage

Our prescriptive approach to hair care has been nothing short of revolutionary.

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Salons:

Salons around the globe are evolving the art of style, product and technique.

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  • Care
  • Style
  • Expertise
  • Heritage
  • Salons
Sheer Blonde

EXPECT TO REACH YOUR FULL BLONDE POTENTIAL

CLICK TO FIND THE PERFECT RANGE FOR YOU
New Full Repair&trade

Repairs the look & feel of damage

Transform Overworked Hair
What's New

The latest innovations from John Frieda® Hair Care

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